60° anniversario

1964 / 2024

2024, 01.01
by CL.M.

In post-World War II Naples, the very young Giuseppe Muscariello, raised on the stories of Grandma Anna, who recounted the many shirts she had sewn in the small shop on Corso Garibaldi for elegant clients, and following in the footsteps of Aunt Geppina, decides to embark on what will become his lifelong profession. Thus, in 1964, Gi.Mus. was born, the small artisanal workshop of Giuseppe Muscariello, specializing in men's pajamas and shirts. Soon joining him was Chiarina, the woman who would become his wife and the mother of his three children.


Camiceria Roller

The requests for men's shirts surpass those for pajamas, and Giuseppe, reluctantly, has to give up the production of pajamas to satisfy the shirt customers. Times are changing in 1980 Naples, and the results are encouraging. There is a need for a brand to market, and that's how 'Roller' is born.

Galleria Umberto I


In 1997, the eldest son of Giuseppe and Chiarina officially joins the staff of the "Roller" shirt shop as the creative director. His predisposition to creativity and his studies at the Fashion Academy immediately begin to bear fruit. In a short time, Mario designs and signs his personal collection of shirts, entirely handmade, following the traditions passed down for generations in his family. Shortly after, his collections are exhibited first in Birmingham and then at Pitti Uomo in Florence.


“Nato con la camicia”




Tailored clothing can help the planet

Produzione sostenibile? "il su misura!"

In addition to the puzzle that constitutes our identity and vision, today we are incorporating a new element: sustainability. In a world affected by growing overpopulation, we cannot ignore the problems that surround us. Resources are scarce, and natural resources like water could become inaccessible to many. Seas and rivers are contaminated by waste, often generated by the low-cost products we buy and then discard casually. 'Fast fashion' is becoming a threat to our oceans, with mountains of low-quality clothing produced on a large scale and discarded after a few uses, sometimes even unsold. Only education in conscious consumption can counter this problem. That's why we have decided to limit our production to what is truly demanded, and furthermore, to promote 'made-to-order' production, tailored and desired by a specific consumer. We have increased the quality to ensure greater durability of our products and reduced the use of machinery, favoring manual processes to reduce energy waste. This sustainable and exclusive production, aimed at a few, can however bring benefits to many in the world, helping our planet heal from the wounds inflicted.